Labeled under their own well-recognized brand, this SME produces and packages 18 meat and poultry products for the upper-half of the Ugandan market. The SME is able to sell at a lower cost into the Ugandan market than other competitors with a similar quality product. The SME currently purchases poultry and meat from 110 local suppliers.
Poultry consumption in Uganda has more than doubled in the past five years, and the two largest sector clients of meat and poultry processing, retail and food service, are projected to grow by 45% and 50% respectively. The SME believes a lower price will capture increased market share due to the high elasticity of poultry and meat products.
The SME currently leases part-time factory space and processing equipment from a government run facility. Current growth of operations has reached a sufficient level to create an opportunity to reduce costs and expand operations through the purchase of their own factory and processing equipment. The SME seeks an investment of $774,500 USD to purchase land and a factory, a cold storage room, poultry and meat processing machinery, a slaughter line, and a delivery truck. The investment will grow the SMEs processing capacity from 3,000 birds per week to 4,000 per hour by 2016.